How to Use Facebook Ads to Grow Your Business in 2024
Today, let’s talk about a crucial topic for business owners: Facebook ads and how they can help you attract more clients. One of the most common questions I hear is: “How much should I invest in Facebook ads to bring new clients into my fitness business?”
I received this very question on Facebook this morning, so I decided to create a quick guide to share my thoughts. Plus, I’ll provide actionable tips on how you can effectively use Facebook ads to grow your client base.
Why You Shouldn’t Limit Your Advertising Budget
When it comes to online advertising, especially on Facebook, I don’t recommend setting a strict budget—particularly if you understand the lifetime value of a client (which you absolutely should).
Understanding Client Lifetime Value
Let me give you an example from my own experience:
When I was running a bootcamp in Manchester back in 2014, I knew that, on average, a client was worth about £346 in revenue. Based on this figure, we were comfortable spending up to £100 to acquire a new client, ensuring a healthy profit margin. In practice, however, it usually only cost us about £40 in Facebook ads to secure a new bootcamp member.
Now that you know this, consider the following question:
How Much Should You Invest in Advertising to Get a New Client?
Let’s say for example you are a fitness business owner nd you know that each of your clients is worth over £340, how much would you invest to get a new client? And how much would you be willing to spend daily to keep those new clients coming in? For bootcamps, your client value might be slightly lower, but if you’re offering one-to-one or small group, your client lifetime value should be at least £1,000 ($1,500).
The key takeaway here is that if you know a client is worth £1,000, you can confidently determine how much you’re willing to spend to acquire that client. This is why I advise against a fixed advertising budget—if you’re seeing a positive return on your investment, why stop?
For instance, if you’re spending £50 per day on Facebook ads and each £50 spend results in a new client worth £340, then spending £50 every day makes perfect sense. By the end of the week, you could have five new clients, generating £1,700 in revenue.
Growing Your Business Weekly
Imagine doing this Monday through Friday. Five new clients at £340 each equals £1,700 in new business every single week. This is why limiting your ad spend with a budget is counterproductive.
However, it’s essential to test your approach to ensure that your ad funnel is working and delivering a positive return on investment. When starting with Facebook ads, we typically recommend beginning with a modest budget—around £5 per day. Focus on getting potential clients to opt into your email list first.
The Best Approach to Facebook / Meta Ads in 2024
As you may already know, Facebook isn’t the place to make direct sales right off the bat. People visit Facebook to socialize and have fun—they aren’t in a buying mindset. Your goal should be to offer something of value in exchange for their email address. Once you have that, you can nurture the relationship and sell to them later.
It’s also a good idea to use Facebook’s Custom Audiences feature to retarget people who visit your landing page. This way, even if they don’t convert right away, you have another opportunity to reach them with a follow-up ad.
If you need help setting up your lead generation or Facebook ads, we offer services through our Accelerate Personal Trainer Website System. This service not only provides you with a lead-generating website but also guides you on how to market your business and attract clients effectively.
The Importance of Nurturing Leads
Think of your marketing like dating—you need to take it step by step. First, get their attention, then nurture the relationship before making the sale. This approach takes longer, but it’s more cost-effective and results in higher-quality clients who are willing to pay more because they trust you.