UK based author and digital marketing consultant for small businesses looking for growth.
March 4, 2026
Physio Clinic Growth Usually Requires Subtraction Most clinic directors fall into the same trap: they assume growth is a game of addition. They think the answer is always more marketing, more practitioners, more software, or just grinding out more hours. But in reality, the breakthrough usually happens in the opposite direction. Real growth doesn’t start
January 29, 2026
Burnout in healthcare admin roles is not usually a workload problem. It is a structure problem. Most clinic directors assume that if a practice manager feels overwhelmed, the issue must be hours, stress tolerance or personal capacity. But time and again, practice managers tell the same story:They are constantly chasing informationThey fix the same problems repeatedlyThey
January 29, 2026
Most clinic owners start as excellent practitioners. That is not the problem. The problem is staying one. There is a fundamental difference between being a practitioner and being a director. Many clinics plateau because the owner never fully makes that shift from treating patients to leading a business. The transition from doing clinical work to
January 20, 2026
There’s a particular kind of silence that should concern every clinic director. Not the calm, purposeful quiet of a treatment in progress, but the deafening stillness of an unused room. A treatment room or studio sitting empty on a Tuesday afternoon. Lights off, beds untouched, diaries blank. It doesn’t just feel off. It’s actively costing
October 28, 2025
A few years ago, I received a message that completely transformed my week. It was an unexpected invitation to Dublin, all expenses paid. Flights, hotel, food, drinks – even a personal tour of Facebook’s European HQ. No application process, no hoops to jump through. Just an out-of-the-blue opportunity that felt almost too good to be
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I'll change this when I get time, but nothing to see here yet.